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Gladen’s Tidings

Apr 27, 2012
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The news from Spain by Esther Gladen, Business & Market Intelligence Analyst, Madrid. Starwood enters the Madrid market: the five-star Sheraton Madrid Mirasierra Hotel & Spa has opened in the residential area of Mirasierra, 15 minutes away from the airport, the IFEMA Expo Center and Madrid’s financial centre. This hotel has 180 rooms and 1,300 m² of meeting space. Accor incorporates two hotels in Lleida: the ibis Lleida and the ibis budget Lleida, both operating under franchise agreements, have 76 and 79 rooms, respectively. Historic building on Madrid´s Plaza Mayor might be converted into a hotel: the local government of Madrid has already taken steps to approve the conversion of a protected building on Plaza Mayor into a hotel. Evenia Hotels to open a boutique hotel in Greater Madrid: the Evena Alcalá Boutique Hotel in Alcalá de Henares is housed in a refurbished medieval building which has kept its historic façade. The property has 23 rooms and is scheduled to open in June. Former AC Diplomatic in Barcelona rebranded to Renaissance: the former AC Diplomatic by Marriott has been refurbished and rebranded as the Renaissance Barcelona. The hotel, which has 211 rooms and 500 m² of meeting space, aims to upgrade to five stars in the future.