Golden Tulip has released its plans to expand its luxury five-star Royal Tulip brand in the Middle East and North Africa. Previous attempts by the brand to break into the MENA region haven’t come to fruition, with plans for a Royal Tulip in Medina falling through and a signed project for Bahrain being put on hold after the Arab Spring. However, the Royal Tulip Amman in Jordan is set to open in October 2013 and more openings are expected to follow. The group aims to open ten Royal Tulip hotels in the region over the next four years. Golden Tulip already operates 44 hotels in the region under its three-star Tulip Inn and four-star Golden Tulip brands.